Design, prototype, content for webpage | Bokförlaget Arena, 2012 | www.arenabok.se

At the time, in 2012, when we developed the new website for Bokförlaget Arena we decided the most relevant content had to be presented on each product information page. These pages served to store information both for end customers but also for media and retailers.

We decided, through various researches and discussions, that covers and images was important and had to be given space. As a non-fiction publishing house focusing on architecture, art, garden design and food the images are one of Bokförlaget Arena’s strength.

By using an e-commerce platform we started offering direct selling to private customers. The main reason to start B2C on the web was to offer rare books and to drive campaigns through own channels and in collaborations.

Product information page

Landing page