Level up: how to make a small room into a gaming room

Art direction for IKEA global web, published in 2024.

The assignment was to inspire consumers to make space for gaming even when space is limited. Our goal was to make a space for day and nighttime that could be used for both PC and console gaming with a younger target group in mind. The result: a comfortable game room, lighter than what usually is communicated but with lots of light strips to set the mood.